SAN FRANCISCO (AFP) – Twitter on Thursday announced a deal to stream US school sports matches, fostering its live tv offerings as it attempts to entice more users and sales.
Twitter will be the top streaming associate for PAC-12 Plus, a broadband network of live events generated by the dozen universities in the convention, based on the organization.
At least 150 matches must be streamed during the forthcoming academic year on Twitter.
“Twitter is the quickest method to learn what’s occurring in live sports,” Twitter chief financial officer Anthony Noto said in a combined release.
“Our venture with the Pac-12 Networks will give sports fans a fantastic way to see live sporting events alongside the live Twitter dialogue they’re already accustomed to.”
The coalition guaranteed to increase the exposure of PAC 12 matches, making the occasions readily accessible on a service many supporters use, based on PAC-12 Networks president Lydia Murphy-Stephans.
A roll of school-generated events focused on Olympic sports was to include football, volleyball, gymnastics, baseball, ice hockey, swimming, track, tennis and water polo.
Matches will continue to be streamed online at pac-12.com.
The two most followed sports, US and basketball football, weren’t mentioned as part of the venture that was streaming. Those school sports usually create hundreds of millions of dollars in sales from television or cable transmission contracts.
Twitter has been beefing up its live streaming offerings. Before this week it announced that it has a deal with CBS to livestream the coming Republican and Democratic party conventions and will livestream Bloomberg financial news offerings.
Twitter collaborated on a Wimbledon tennis tournament finals stream sports powerhouse ESPN with cable last week.
The San Francisco-based firm declared a $10-million deal in April with the National Football League to stream professional US football matches on Thursday nights.
Twitter is deeper into streaming as it strives to improve active user rankings, which stagnated at the start of this year. The firm has yet to make a profit.